We live in a world where competition is very high and new businesses are constantly emerging. What separates your business from the other? If you have a great product or service, would that suffice?
According to Forbes, 96% of your customer will never come back if you deliver a bad customer experience. Customer experience is essential to the loyalty of your clients, thus, customer loyalty must be an objective to thrive in this competitive market.
So the question is: what is customer loyalty?
What is Customer Loyalty?
To us, it is a client’s commitment to our brand. It defines the rapport we have with them. The connection and bond that you have with your clients are vital in your business growth. Customer loyalty gives you an edge against your competitors.
With the above being said, customer’s loyalty does not build overnight. You need to have a strategy.
You could start by strengthening and improving your customer service. How do you deal with complaints? How do you assist your clients? These are common questions you need to ask to ensure the customer service that you provide is outstanding.
The next thing you can do is giving our rewards like discounts and special offers. It serves as a “thank you” for doing business with you. It must be relevant to their needs. It some way, it will be a privilege to them to keep coming back.
You can also create a community with your clients through social media or email marketing. Within this community, there is an opportunity to communicate with your existing and potential customers. The ability to know their concerns, feedback and expectation is critical. Personalize every email you send and make the content relevant to the recipient. In order to retain the rapport, do not forget to listen, interact, and communicate.
The goal for every business is to be successful. The key to success is your customers. With the right branding and digital marketing strategies, you will be able to preserve your customer loyalty.
Here at Your Business Live, we ensure your business goes to market with the best possible social proof. Contact our friendly team today and we’ll be glad to support you! Call us at 1300 078 509 or email us at enquiries@yourbusinesslive.com
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